Customer relationship management and Enterprise resource planning Essay

guest relationship deal outment and Enterprise resource planning - Essay ExampleCRM assists in managing accounts, prospects, and territories (Pakroo, 2012, p. 213). It identifies what type of communication theory and outreach were conducted to the individual contracts. In addition, it enables the sales police squad to suss out the best prospects. CRM provides pertinent information that assists the sales team into transforming such prospects into paying customers. In addition, it allows the sales team to follow-up contracts to make sure that customers are satisfied. The sales department croup also mitigate its operations when it utilized user-friendly call center to manage customers inquiries and complaints (Pakroo, 2012, p. 213).A marketing department can improve its operations through employing CRM to determine trends and evaluate the popularity of the services and products of the company. It assists the marketing team to develop appropriate marketing messages and campaigns (Pakroo, 2012, p. 213). CRM can only improve the marketing productivity of a company when it manages to enhance marketing effectiveness and increase marketing efficiency. It can increase marketing efficiency through collaborative and cooperative processes that help reduce transaction represent and the overall cost for the company. Thus, it is important to build partnering relations with valued customers and promote proactive customer business organisation development (Sheth, 2001, p. 6).Enterprise resource planning (ERP) employs a common software infrastructure and single database that presents cutting-edge and broader scope of information. It enables the management to come up with good decisions, which are beneficial to the entire come out chain. ERP is evenhandedly robust in presenting real time information (Wisner, Tan, & Leong, 2008). It communicates information pertaining to operational changes with minimal delay to supply chain members. In addition, ERP systems are create d to fully take advantage of Internet technology thus, it allows users