Project Report on Consumer Preference towards Cadbury

Project Report on Consumer Preference towards CadburyCadbury India is a fully owned subsidy of Kraft Foods Inc.Cadbury began its operations in Indiain the year 1948 by importing hot coffee trees. And after 60 years of existence, it now has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.Cadburys core declare oneself is to acquire today delicious that captures the spirit of what they are trying to procure as a business. The company makes delicious foods that nation cannister odour good ab by. Whether one is considering itsown weight or preparing to celebrate, grabbing a quick burn up or sitting down to family night, the company poursits hearts into creating foods that are square and delicious.Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, edul corate and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed lead e rattlingplace the years. Some of the key blurs it offers in India are Cadbury Dairy Milk, 5 Star, Perk, clairs and Celebrations. Today, Cadbury enjoys a value food market share of over 70% the highest Cadbury distinguish share in the world.The companys billion-dollar blade Cadbury Dairy Milk is considered the gold stock(a) for drinking cocoas in India. The pure taste of CDM defines the deep brown taste for the Indian consumer.Cadbury has one-year r yetue of or so $50 billion the combined company is the worlds turn largest food company, making delicious products for billions of consumers in more than 160 countries. It employs approximately 140,000 people and has operations in more than 70 countries.Corporate hearty ResponsibilitySince 1965 Cadbury has withal pioneered the development of cocoa cultivation in India. For over two decades, we imbibe worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that advance the cocoa yield. Our Cocoa team visits farmers and advise them on the cultivation aspects from pose to harvesting. We also conduct farmers meetings seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising and then that the Cocoa tree is called the Cadbury tree.Today, as a combined company with an unrivaled portfolio in confectionery, snacking and quick meals, Cadbury and Kraft are poised in their leap towards quantum growth. They are the worlds No.1 Confectionery Company that we will continue to make today delicious.The investigateResearch objectiveTo measure consumer takeence towards Cadbury chocolate bars. take aim for the studyTo find out the consumer cullences towards Cadbury chocolateResearch regularityologyResearch tool Questionnaire.Sampling technique Rand om samplingSampling surface 150Sample frame Respondents who have experienced eating cadbury chocolate bars.Sample locations Equal numbers of respondents (75 each) were surveyed from both the cities of Mapusa and Panjim.Data collection methodPrimary dataPrimary data was store directly from the respondents by distribution of structured questionnaire.Secondary dataSecondary data was collected from sources like internet, advertisement and TV commercials.Limitations of the researchAs the research is certified only to the two cities of Mapusa and Panjim, the results may not hold true for new(prenominal) cities, villages and entire Goa as a whole.The survey was conducted in a control time of six weeks.Graphical representationTools for analysis Tools such as pie charts and percentages are used for the analyzing the data and getting to the conclusion.Do you eat chocolate?From the above analysis of the given sample of 150 respondents it is concluded that outof150 people 100% that is all 150 people likes to eat chocolate.Which brand of chocolate bars do you prefer to eat?From the above rag it is clearly seen that out of 150 respondents 82 (55%) like Cadbury, 56(37%) like come on 11(7)like Mars and 1(1%) like others.Which sub-brand of above mentioned chocolate bar do you prefer to eat? Tick mark the option that are applicable to you.What corpse of chocolates do you prefer?What pack size do you normally prefer?How frequently do you buy your pet chocolate bars? gait the importance you give to the following factors while purchasing a chocolatePrice measurement.Flavour regulariseBrandPackagingHow much conform to are you with your preferable brand with respect to the following factorsPriceQuantityFlavourShapeBrandPackagingDo you feel that your preferred chocolate is worth the price?Which promotional offers draw in you the most?Which of these factors sham your bribe?Do you unlike any of the chocolate bars?If your preferred brand is not available for repeat purcha se in the market what are you likely to do?If a similar product of another(prenominal) brand appears in the market, will you prefer to stop buying this brand and buy the new one?Will you recommend your preferred Cadbury chocolate bar to others?GenderAge groupOccupationFINDINGSMajority of the people surveyed prefer Cadbury chocolate than Nestle chocolate.In Cadbury people prefer dairy take out the most.Taste wise too they like Cadbury dairy milk better.Most of the consumer of Cadbury dairy milk are loyal to the chocolate as the dairy milk chocolate is not available they dont switch to roughly other brand or chocolate they either postpone their purchase or they go to some other shop for repeat purchase.Shape of the chocolate bar is important for the people surveyed.The brand of the chocolate to case a lot for the peoplePrice and packaging too is precise important for the people where chocolate are concerned.Quantity and flavour is very important for the people. Favourable price ma kes people buy chocolates hitherto more.Where promotional factors are taken into consideration, price offers attract more customers than other offers. advertizement affects the sales of chocolate bars more than any other thing.RECOMMENDATIONSCadbury should taper on more advertisements, so that they can increase their sales even more and publicise their productsThey should try to give importance to price colligate offers to attract more customers because according to the survey it is indicated that people mostly prefer price related offers rather than other kind of offers.They can even come up with unique shapes of the bar to create a sound in the market and gain more customers.Advertisements too can be displayed in a new and altogether different manner to make the customers buy the products in more quantities.To target each segment and attract more customers, products can be shaped, priced and advertised differently.Where Nestle comes in the picture, they should adCONCLUSIONAfte r conducting the survey on consumer preference towards Cadbury chocolate bars, it can be concluded that consumers have more preference towards the Cadbury chocolate bars. alike it was a great experience learning the customer preference towards the chocolate as I came to know what they feel about the chocolate and also learn about the cholotate.LearningThrough conduct of this research, following learnings were generatedCustomers sensitiveness towards each of the factors that are involved while purchasing the product was learnt in detail.Practical exposure to various psychologies of chocolate bar consumers. This led me to show various perspectives of people and the psychology behind it.Understandings of various factors that lead to pleasure or dissatisfaction in chocolate industry were learnt.